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Introduction to Intelligent Mail Barcodes (IMB)
Marketshare Publications is making the switch to using Intelligent Mail Barcodes (IMB) as mandated by the USPS in order for clients to maintain automation discounts. This change will be implemented over the remainder of the Spring 2011 mailing season with all barcodes required to be changed prior to the start of the Fall 2011 season.
This link explains how both types of reply mail and each service offered by Marketshare Publications is affected by the transition to Intelligent Mail Barcodes.
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Components of an IMB
Brief explanations of each of the five components that comprise an Intelligent Mail Barcode. This link should be useful to those creating their own IMB.
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How to Apply for a Mailer ID
A step-by-step breakdown of how to apply for a Mailer ID from the USPS website. Obtaining a Mailer ID is the key step to implementation of the IMB. It is PREFERRED that all Courtesy Reply Mail advertisers obtain for their own Mailer ID and REQUIRED that each Business Reply Mail advertiser obtain their own.
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USPS - Intelligent Mail Barcode for Mail Pieces
This USPS link contains a lot of additional useful information specifically about mail pieces and the implementation of Intelligent Mail Barcodes.
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USPS - Getting Started Creating IMBs
Explore the entire process of creating an Intelligent Mail Barcode as outlined by the USPS. This link may be helpful used in conjunction with the Marketshare Publications specific info listed above.
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USPS - Download IMB Fonts & Encoders
Here you will find a selection of USPS Intelligent Mail barcode files, fonts, and encoders that are available for download.
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USPS - Mailpiece Design Analyst Lookup
The United States Post Office employs Mailpiece Design Analysts to help you in the creation of your mailers. At this link, you can find the Mailpiece Design Analyst to contact for your region.
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